The mobile web is now
Increased use of mobile devices
Mobile devices, that is smartphones and tablets, are accounting for an increasing amount of web traffic. Consider the following statistics on mobile use:
- Google: mobile searches grew 130% in Q3 2010.
- eBay: global mobile sales $2 billion in 2010, $600 million in 2009. Real commercial opportunities emerging on mobile.
- Average smartphone user visits up to 24 websites per day.
- Mobile phones will overtake PCs as the most common web access devices worldwide by 2013.
Adapting websites for mobile devices
So what can we do to make our websites mobile-friendly? We need to understand what someone looking at your website on a mobile device is trying to achieve. Someone visiting a restaurant's website on their smartphone, if they haven't already decided to eat there, would be looking for the menu and a phone number to make a booking or takeaway order. With this in mind we can adapt the smartphone design to readily provide this information for an easy, positive, user experience.
It's a challenge to achieve these positive experiences across multiple devices, however the investment is more than worth it.